Professional Summary
Innovative Lead Designer with over 20 years of experience in digital design strategy and user experience. Extensive expertise in developing and executing design solutions, leading design teams, and integrating cutting-edge technologies such as generative AI. Passionate about creating user-centric designs that drive business growth and enhance user experience.
Professional Experience
Dell Technologies - Senior Principal Product Designer
Round Rock, TX | 2013 – 2024
Developed and executed design strategies for Sales, Cloud, Customer Data, Services, and more.
Led teams of designers to create innovative and user-friendly designs.
Coordinated with executive leadership on priorities and deliverables.
Integrated generative AI techniques into design processes, enhancing creativity and efficiency.
Served as a mentor for multiple mentees, fostering professional growth and development.
USAA - UX Producer
San Antonio, TX | 2004 – 2006, 2010 – 2013
Served as a core team member on board of director facing projects as a UI producer.
Created Information Architecture diagrams, wireframes, and collaborated with designers to create user interaction prototypes.
Produced redesigns of Life Insurance, Annuities, Brokerage, and College Savings Plans sections of usaa.com.
Worked with usability analysts to develop flats, wireframes, and prototypes for usability testing.
McGarrah Jessee Agency - Freelance Information Architect
Austin, TX | 2009
Created sitemap and wireframes for Costa Del Mar site redesign, incorporating multimedia and enhanced shopping flow.
Designed sitemap and wireframes for Sun Mountain electronic catalog.
Advised on usability issues for clients, including Frost Bank and Whataburger.
Razorfish - Information Architect
Austin, TX | 2006 – 2008
Developed Information Architecture diagrams and wireframes for AT&T’s U-verse project.
Collaborated with business team and usability experts to develop business requirements.
Maintained project documentation across multiple releases.
Created and maintained site map and design pattern library.
AT&T Wireless Services - Producer
Austin, TX | 1996 – 2003
Managed content for the attwireless.com eCommerce site, including two major site redesigns.
Conducted research projects and usability studies to increase site productivity; increased click-throughs to interior pages by 300%.
Received Circle of Excellence Award for the site redesign effort, improving online sales by 40% for two quarters after launch.
Education
Northwestern University 1987 - 1991
Evanston, IL | BS in Radio/Television/Film
EMERITUS in collaboration with NYU Tandon School of Engineering
UX Design Principles for AR & VR Course | 2020
Skills
Digital Design Strategy
Generative AI
UX/UI Design
Information Architecture
VR/AR/XR
Design Thinking
Accessibility
Project Management